We know what you’re thinking, another new bike "industry” company. Another product to saturate an over-saturated market. Who are these guys?‍‍‍

Well, we have had some skin in the game for quite some time. We have been building wheels for the last nine years - formerly known as Inertia Racing Technology or iRT Wheels.  

We have always loved building wheels but just felt like something was missing. There was something missing in the equation of who we were and where we were going. It turns out that the missing piece was in front of us the entire time, and it was in our name: Inertia Racing TECHNOLOGY. We were missing the "technology".

A few years ago, we came up with an idea – a hub, which wasn’t so unique in design but unique in application. We spent countless hours going over various design concepts, feasibility, and materials. We produced many prototypes, each one going through several evolutions. In this process, we learned that our design solved a few consumer issues, including saving a significant amount of money in both the short and long term. We came up with something practical. We came up with something that empowers consumers, and removes their dependence on elaborate tools that would be impractical to carry in a jersey pocket.

When we had a beneficial design that met consumers' needs, it was time to make changes to our business model. We decided to step aside from the field of carbon wheels and move into the arena of hubs. Enter Two Point Zero, USA. Unlike our previous brand name, there is something significant about this one, "2.0" - the new beginning. With that, we and the staff at Two Point Zero, USA would like to introduce to you our first innovative product, The Phoenix Hub System.

Keep in mind, we didn’t reinvent the hub. We reinvented the application.

We know what you're thinking...

Hub concept was conceived from an ill-fated attempt at Ironman 70.3 Oceanside to quickly swap a cassette from one wheel to another. End result: dropped two different cassettes. Idea comes into play.

‍‍‍March 2015

After months of research and breaking hubs apart, it was time to see if we were on t‍‍‍‍‍‍o something‍‍‍‍‍‍.

‍‍‍November 2015

‍‍‍‍‍‍This side project is starting to make sense. We're experimenting with 3D printing technology. The lack of the engineering proved to be an undertaking.

‍‍‍‍‍‍January 2016‍‍‍‍‍‍

It was time to stop pretending we knew what we were doing. We've decided to bring an engineer in full-time. Our official team was created.

April 201‍‍‍6

Provisional patent filed.

May 2016‍‍‍

‍‍‍Patent search completed. W‍‍‍e officially go on overdrive. Hub code named: Goldfinger

‍‍‍June‍‍‍‍‍‍ 2016‍‍‍

December‍‍‍‍‍‍ 2016

‍‍‍After months of putting out unrelated fires, we're able to refocus on Goldfinger. After numerous drawings and renderings, we've finally have a prototype.

‍‍‍March 2017

‍‍‍‍‍‍Research on the feasibility of United States production. ‍‍‍3D printed models are proving to be cost-effective for rapid prototyping. We've figured out the "what" and "how" but still putting ‍‍‍the pieces together for "why".

‍‍‍June‍‍‍‍‍‍ 20‍‍‍17

‍‍‍‍‍‍Conducted our first blind test on two team bikes during Race Across America (RAAM). 3100 miles, 10,000+ feet of elevation, steep grades, cobbles, and various weather conditions in 6 days 3 hours. Team PR'd. Ranked 3rd place of 15 teams remaining.‍‍‍‍‍‍

October‍‍‍‍‍‍ 20‍‍‍17

Worked out the kinks from post-RAAM evaluations. Redesign is underway. Still need to cut weight.

May‍‍‍‍‍‍ 2‍‍‍017

Produced our two official test samples: Skyfall & Spectre‍‍‍‍‍‍.‍‍‍

January 2018

‍‍‍‍‍‍We've reached a major milestone. The hub concept is more than feasible. While not impossible, US production is highly improbable but we've definitely got something here.

Introduced the new company, Two Point Zero, USA.

March 2018

‍‍‍‍‍‍Traveled to Taichung, Taiwan to meet with our agents. Introduced a godawful ugly version of our hub so everyone would focus more on function and form over the aesthetics.

April‍‍‍‍‍‍ 2‍‍‍018

After a week in Taichung, collaboration with our factory makes it more than possible to introduce our hub to the industry at Interbike 2018.

Goldfinger is officially renamed Phoenix.

Oh, and our patent was approved.

‍‍‍June‍‍‍‍‍‍ 20‍‍‍18

Received phase one test samples. Hard to believe how long it has taken to get to this point. Made some minor design revisions and resubmitted the models for phase two sample production.

August‍‍‍‍‍‍ 2018‍‍‍

Press release issued. Boom!

1457 Colora‍‍‍do Blvd., Suite 102
‍‍‍Los‍‍‍ Angeles, CA 90041, USA

‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Two Point Zer‍‍‍o, USA • Copyright 2018